Getting found online is a process that involves showing up, making a promise to your users, and then delivering on that promise. That’s why we focus on more than simple SEO keyword rankings.
Yes, of course appearing as high in the search engine results page (SERP) is important, but it’s not the only thing that counts.
Appearing in Search Results for the Right Reasons
More traffic isn’t always better. That’s a radical thing for a marketing agency to say, but it’s true. Business owners are often targeted with messages saying they’ll get “on the first page of Google!” but it’s more important to improve your rankings for the most accurate keyword phrases.
And these phrases aren’t always the ones with the highest monthly impressions or potential for maximum website traffic. Instead, our approach is to deeply hone in on user intent in search rankings, keeping in mind your company’s services, location, and your ideal types of customers.
Once your website appears in search results for ideal keywords, the next step is to deliver to the user. Like we said above, good SEO makes a promise, and then delivers on that promise. Ranking in the SERP and then delivering poor quality content fails that test. Our content marketing and CRO services are designed to help you take SEO and turn it into brand loyal, qualified leads.