There are many things that make search engine optimization work in 2021, but content should still be #1 on your list. Without content, you’re missing the engine that makes online marketing happen.
And great content is more than just text. It includes strong imagery and visuals, engaging video, and interactive experiences. Combined with SEO and digital advertising, content marketing helps attract the right website users, then draw them in and help them get to know your brand.
Content Marketing is Online Relationship Building
New prospects don’t know your organization, and you have precious little time to grab their attention and tell them who you are. Your content should do that job for you by conveying your brand’s attitude quickly and providing real value to visitors. Once you’ve made yourself valuable, you are on your way to building a genuine relationship.