The spreading COVID-19 disease outbreak has completely changed the way businesses function. More goods and services are moving online, and many workers will strive to progress remotely or in a dual setting for the foreseeable future. Weeks of varying client responses to COVID-19 have provided us with some views into the marketing trends that are succeeding in this new reality, as well as what to anticipate in 2021.
What are the important digital marketing trends for 2021 that your company should consider to engage and keep current consumers while also increasing traffic, prospects, and profits? We’ve highlighted some areas in which savvy executives of internet marketing agency should devote their funds and efforts in the coming year. If you’re not sure where to begin, start here, since these industry trends may provide the biggest bang for your marketing budget.
Video Marketing is Progressing Rapidly
Almost nine out of ten businesses use video as a marketing device. By 2022, video is anticipated to account for 82 percent of all customer web traffic. The interactivity of video provides a wonderful possibility for companies and internet marketing agencies to interact with their viewer while also shortening the communication gap between a product and its supporters. Of course, it can be dangerous due to the technical intricacies and ad-hoc challenges that may occur. However, even if there is some background noise, your followers will not be turned off. Here are a few ways you can use video as a marketing tool:
- Turn your informative and promotional articles and blogs into videos.
- Do interviews with your customer and ask them questions for feedback and ideas.
- Make behind the scene clips of how your product is made, packaged, or designed.
Influencer Marketing is Increasingly Important
Influencer marketing is a form of advertising that promotes brands, their goods, facilities, and content by utilizing strong, popular and influencing individuals on social media platforms, discussion boards, blog posts, and messages. Influencers are classified into three types:
- Mega-influencers are performers, artists, and social networking stars with 1 million or more followers who generate 2-5 percent interactions per post. Their celebrity gives them a lot of clouts.
- Macro-influencers are bloggers and journalists with 10,000-1 million followers and 5-10% interaction per post. They have significant category-specific influence in their field, whether it is clothing, lifestyle, or business.
- Micro-influencers are ordinary buyers and workers who have 500-10,000 followers and push 25-50 percent interaction per post. They have the most brand relevance, and their power stems from their particular strength in the market segment they portray.
A internet marketing agency should keep in mind that the correct method to use influencer marketing is to abide by the 1-9-90 rule: 1% of Web users generate unique content, 9% revise this content and adjust it for the 90% of web users who ingest it.
The Growing Impact of Voice Search
Although voice search is not presently a component of Google’s algorithm, it is still controlling present google results. Voice search queries frequently produce distinctive results than text-based searches. It’s a smart option for internet marketing agencies to be on the lookout for voice search elements for their customers who are evolving and shifting over to that form of media for SEO. As per voice search specialists, content must be particularly optimized for voice. It should be more straightforward and communicative to effectively integrate with web searches. This will help increase traffic by remaining relevant and accessible to customers.
The Trend of Google Listings and Local SEO
One of the most essential things an internet marketing agency can do for a small company owner is to make sure that their local listings are authenticated and kept up to date on different search portals. Since the Google, My Business listing contains useful information regarding your weeks, facilities, and geographic area for B2b firms that attract customers mainly on a local scale (think general practitioner office or vehicle dealer). It’s among the most key considerations in search, and many company owners are surprised to discover how many listings exist.
Are You Prepared for 2021’s Internet Marketing Trends?
Adapting to trends is critical for any company trying to catch up in today’s economy. That being said, trend equilibrium is also essential because once a trend will become mainstream, it quite often changes course or vanishes from the industry due to overabundance. Make sure to ask yourself, “Will this content continue to stay beneficial if the present trend starts changing?” when planning your digital marketing strategies for the year. What will become of my advertising if this occurs?